Google Knowledge Graph l\u00e0 g\u00ec?<\/b><\/h2>\nKh\u00e1i ni\u1ec7m<\/b><\/h3>\n
Google Knowledge Graph c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u01a1 \u0111\u1ed3 tri th\u1ee9c, l\u00e0 m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c m\u00f4 t\u1ea3 li\u00ean k\u1ebft v\u1ec1 c\u00e1c th\u1ef1c th\u1ec3, \u0111\u1ed1i t\u01b0\u1ee3ng, s\u1ef1 ki\u1ec7n ho\u1eb7c kh\u00e1i ni\u1ec7m kh\u00e1c nhau. Knowledge l\u00e0 g\u00ec s\u1eed d\u1ee5ng li\u00ean k\u1ebft v\u00e0 si\u00eau d\u1eef li\u1ec7u, s\u01a1 \u0111\u1ed3 tri th\u1ee9c \u0111\u01b0a d\u1eef li\u1ec7u v\u00e0o ng\u1eef c\u1ea3nh \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.\u00a0<\/span><\/p>\n Khi hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, Google Knowledge Graph s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong m\u1ed9t khu v\u1ef1c ri\u00eang v\u00e0 bao g\u1ed3m th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed3 h\u1ecda \u0111\u1ec3 d\u1ec5 nh\u00ecn. Ngo\u00e0i ra, Knowledge Graph c\u00f2n cung c\u1ea5p c\u00e1c m\u00f4 t\u1ea3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y t\u00ednh hi\u1ec3u v\u00e0 x\u1eed l\u00fd d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n C\u00e1c th\u1ef1c th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p th\u00e0nh m\u1ed9t m\u1ea1ng l\u01b0\u1edbi, v\u1edbi m\u1ed7i th\u1ef1c th\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea7n c\u1ee7a m\u00f4 t\u1ea3 v\u00e0 cung c\u1ea5p ng\u1eef c\u1ea3nh cho vi\u1ec7c di\u1ec5n gi\u1ea3i ch\u00fang. Vi\u1ec7c truy c\u1eadp th\u00f4ng tin li\u00ean quan tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n click v\u00e0o li\u00ean k\u1ebft, mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 s\u1edf h\u1eefu d\u1ecbch v\u1ee5 SEO t\u1ed5ng th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng tin c\u1ee7a m\u00ecnh tr\u00ean Google Knowledge Graph \u0111\u1ec3 khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a “d\u1ecbch v\u1ee5 SEO t\u1ed5ng th\u1ec3” ho\u1eb7c “d\u1ecbch v\u1ee5 SEO g\u1ea7n \u0111\u00e2y”, th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng,\u00a0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u01b0a n\u1ed9i dung v\u00e0o Knowledge Graph. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 bi\u1ebft nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm, sau \u0111\u00f3 vi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/p>\n Vi\u1ec7c s\u1eed d\u1ee5ng Schema Markup tr\u00ean trang web c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap Google hi\u1ec3u n\u1ed9i dung c\u1ee7a trang d\u1ec5 d\u00e0ng h\u01a1n. C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u theo c\u1ea5u tr\u00fac Schema.org s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 cung c\u1ea5p th\u00f4ng tin cho Knowledge Graph.\u00a0<\/span><\/p>\n B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Schema \u0111\u1ec3 \u0111i\u1ec1n c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn con ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u01b0 v\u1eady vi\u1ec7c ghi nh\u1edb v\u00e0 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u1ea5u tr\u00fac b\u1eb1ng Schema.org ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/span><\/p>\n Google My Business s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean Google Maps v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, t\u0103ng kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy\u1ec1n h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 nh\u1eadp ch\u00ednh x\u00e1c th\u00f4ng tin nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean trang web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap t\u0103ng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o Google Knowledge Graph.\u00a0<\/span><\/p>\n B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o m\u1ed9t m\u1ee5c tr\u00ean Wikidata n\u1ebfu ch\u01b0a xu\u1ea5t hi\u1ec7n tr\u00ean Wikipedia. Wikidata l\u00e0 n\u01a1i l\u01b0u tr\u1eef d\u1eef li\u1ec7u cho Wikipedia v\u00e0 c\u00e1c trang web Wikimedia kh\u00e1c. Google Knowledge Graph c\u0169ng thu th\u1eadp h\u1ea7u h\u1ebft c\u00e1c d\u1eef li\u1ec7u t\u1eeb Wikidata. T\u1ea1o m\u1ee5c tr\u00ean Wikidata kh\u00e1 \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c quy t\u1eafc v\u00e0 ch\u00ednh s\u00e1ch l\u00e0 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ee5c tr\u00ean Wikidata th\u00e0nh c\u00f4ng.<\/span><\/p>\n \u0110\u1ec3 x\u00e1c minh t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, YouTube, Google+,… Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n v\u00e0 cung c\u1ea5p s\u01a1 \u0111\u1ed3 tri th\u1ee9c. Vi\u1ec7c \u0111\u01b0a th\u00f4ng tin c\u1ee7a b\u1ea1n v\u00e0o Knowledge Graph s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 SEO v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p, h\u00e3y \u0111\u01b0a th\u00f4ng tin c\u1ee7a m\u00ecnh v\u00e0o Knowledge Graph s\u1edbm \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi n\u00e0y.<\/span><\/p>\n Google Knowledge Graph c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng g\u00ec? N\u00f3 k\u1ebft h\u1ee3p c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd d\u1eef li\u1ec7u trong s\u01a1 \u0111\u1ed3 tri th\u1ee9c:<\/span><\/p>\n C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong RDF v\u00e0 cung c\u1ea5p m\u1ed9t framework t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00edch h\u1ee3p, h\u1ee3p nh\u1ea5t, li\u00ean k\u1ebft v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n Google Knowledge Graph c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0:<\/b><\/p>\n <\/p>\n <\/p>\n <\/p>\n Xem th\u00eam: Checklist SEO \u2013 C\u00e1c c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m trong qu\u00e1 tr\u00ecnh SEO<\/a><\/b><\/p>\n B\u1ea3n th\u1ec3 h\u1ecdc l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a Google Knowledge Graph, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 data Schema c\u1ee7a \u0111\u1ed3 th\u1ecb. N\u00f3 gi\u00fap ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n v\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u trong \u0111\u1ed3 th\u1ecb. Khi s\u1eed d\u1ee5ng ng\u1eef ngh\u0129a ch\u00ednh th\u1ee9c \u0111\u1ec3 di\u1ec5n \u0111\u1ea1t v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u, c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 tr\u00ecnh b\u00e0y v\u00e0 m\u00f4 h\u00ecnh h\u00f3a, bao g\u1ed3m:<\/span><\/p>\n B\u1ea1n c\u00f3 bi\u1ebft Google Knowledge Graph \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng? S\u01a1 \u0111\u1ed3 tri th\u1ee9c c\u1ee7a Google ra \u0111\u1eddi v\u00e0o n\u0103m 2012 v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt t\u00ecm ki\u1ebfm theo ng\u1eef ngh\u0129a.\u00a0<\/span><\/p>\n C\u00f4ng c\u1ee5 n\u00e0y s\u1eed d\u1ee5ng m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c t\u1eeb v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ng\u1eef c\u1ea3nh c\u1ee7a truy v\u1ea5n v\u00e0 g\u00e1n \u00fd ngh\u0129a c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng cho \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c c\u00e1c lo\u1ea1i truy v\u1ea5n, Google s\u1ebd lu\u00f4n t\u00ecm n\u1ea1p c\u00e1c th\u1ef1c th\u1ec3 bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c tr\u01b0\u1edbc ti\u00ean. Ngo\u00e0i ra c\u00f2n t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean Web m\u1edf n\u1ebfu ch\u00fang b\u1ecb thi\u1ebfu.<\/span><\/p>\n T\u00f9y v\u00e0o t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm, Google s\u1ebd k\u00edch ho\u1ea1t nhi\u1ec1u Knowledge Graph kh\u00e1c nhau. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e1y t\u00ednh ho\u1eb7c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Vi\u1ec7c xu\u1ea5t b\u1ea3n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp thay v\u00ec g\u1eedi \u0111\u1ebfn c\u00e1c li\u00ean k\u1ebft.\u00a0<\/span><\/p>\n D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n k\u00eanh ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c t\u1eadp h\u1ee3p th\u00f4ng tin c\u00f3 c\u1ea5u tr\u00fac v\u00e0 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c k\u00eanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n Knowledge Graph kh\u00f4ng ch\u1ec9 c\u00f3 l\u1ee3i \u00edch cho SEO m\u00e0 c\u00f2n c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m kh\u00e1c. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch kh\u00e1c c\u1ee7a Google Knowledge Graph l\u00e0 g\u00ec s\u1ebd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u.\u00a0<\/span><\/p>\n V\u1edbi s\u01a1 \u0111\u1ed3 tri th\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c th\u00f4ng tin phi c\u1ea5u tr\u00fac m\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1o ra m\u1ed7i ng\u00e0y. V\u1edbi bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n ng\u1eef ngh\u0129a v\u00e0 li\u00ean k\u1ebft ki\u1ebfn th\u1ee9c v\u1edbi ng\u00f4n ng\u1eef m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch g\u1eafn th\u1ebb \u0111\u00fang n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 t\u1ea1o c\u1ea5u tr\u00fac cho n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t. Ng\u00f4n ng\u1eef cung c\u1ea5p cho b\u1ea1n ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 truy c\u1eadp v\u00e0o bi\u1ec3u \u0111\u1ed3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau v\u1edbi c\u01a1 s\u1edf tri th\u1ee9c c\u00f4ng c\u1ed9ng.<\/span><\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3 s\u01a1 \u0111\u1ed3 tri th\u1ee9c c\u0169ng cho ph\u00e9p b\u1ea1n t\u1ea1o c\u1ea5u tr\u00fac \u0111\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 g\u1eafn th\u1ebb \u0111\u00fang c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t.\u00a0 Khi vi\u1ec7c g\u1eafn th\u1ebb \u0111\u00e3 nh\u1ea5t qu\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c sau trong bi\u1ec3u \u0111\u1ed3:<\/span><\/p>\n Google Knowledge Graph l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng s\u1eed d\u1ee5ng. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm tr\u00ean Google. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <\/span>Knowledge Graph l\u00e0 g\u00ec<\/b> v\u00e0 mong r\u1eb1ng n\u00f3 s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c s\u01a1 \u0111\u1ed3 tri th\u1ee9c cho trang web c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u1ea7n \u0111\u1ebfn <\/span>d\u1ecbch v\u1ee5 SEO t\u1ed5ng th\u1ec3<\/b><\/a>, h\u00e3y li\u00ean h\u1ec7 v\u1edbi SGO Media \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Google Knowledge Graph l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap hi\u1ec3n th\u1ecb th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c m\u00e0 b\u1ea1n t\u00ecm ki\u1ebfm tr\u00ean Google. Th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u1eb1ng \u0111\u1ed3 h\u1ecda v\u00e0 n\u1eb1m trong m\u1ed9t khu v\u1ef1c ri\u00eang trong SERPs. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 […]\n","protected":false},"author":4,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-seo"],"_links":{"self":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/comments?post=1480"}],"version-history":[{"count":4,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1480\/revisions"}],"predecessor-version":[{"id":2058,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1480\/revisions\/2058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media\/1487"}],"wp:attachment":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media?parent=1480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/categories?post=1480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/tags?post=1480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Google](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-9.jpg\")
V\u00ed d\u1ee5<\/b><\/h3>\n
C\u00e1ch t\u1ea1o Knowledge Graph l\u00e0 g\u00ec cho website<\/b><\/h2>\n
D\u00f9ng Schema Markup tr\u00ean trang web<\/b><\/h3>\n
\u0110\u0103ng k\u00fd Google My Business\u00a0<\/b><\/h3>\n
![\"\u0110\u0103ng](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-7.jpg\")
T\u1ea1o m\u1ed9t m\u1ee5c tr\u00ean Wikidata<\/b><\/h3>\n
X\u00e1c minh t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng<\/b><\/h3>\n
![\"X\u00e1c](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-1.jpg\")
\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Knowledge Graph l\u00e0 g\u00ec<\/b><\/h2>\n
\n
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![\"\u0110\u1eb7c](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-2.jpg\")
B\u1ea3n th\u1ec3 h\u1ecdc v\u00e0 ng\u1eef ngh\u0129a h\u1ecdc\u00a0<\/b><\/h2>\n
\n
![\"B\u1ea3n](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-3.jpg\")
Google Knowledge Graph \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h2>\n
![\"Google](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi8.jpg\")
Quy tr\u00ecnh h\u00ecnh th\u00e0nh Google Knowledge Graph nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h2>\n
![\"Quy](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-4.jpg\")
T\u00e1c d\u1ee5ng c\u1ee7a Knowledge Graph l\u00e0 g\u00ec<\/b><\/h2>\n
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![\"T\u00e1c](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/07\/Knowledge-Graph-la-gi-5.jpg\")
K\u1ebft lu\u1eadn<\/b><\/h2>\n