{"id":1757,"date":"2023-08-01T09:00:33","date_gmt":"2023-08-01T02:00:33","guid":{"rendered":"https:\/\/sgomedia.vn\/?p=1757"},"modified":"2023-07-29T14:04:23","modified_gmt":"2023-07-29T07:04:23","slug":"audience-insights-la-gi-cach-su-dung-audience-insights","status":"publish","type":"post","link":"https:\/\/sgomedia.vn\/audience-insights-la-gi-cach-su-dung-audience-insights.html","title":{"rendered":"Audience Insights l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Audience Insights chi ti\u1ebft"},"content":{"rendered":"

T\u00ecm ki\u1ebfm nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean Facebook ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Audience Insights l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng <\/span>SGO Media<\/b><\/a> t\u00ecm hi\u1ec3u <\/span>Audience Insights l\u00e0 g\u00ec<\/b><\/a>\u00a0v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u00e9!<\/span><\/p>\n

Audience Insights l\u00e0 g\u00ec?<\/b><\/h2>\n
Audience Insights l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Facebook. V\u1edbi Audience Insights, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n
Audience Insights cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00edch fanpage c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 fanpage c\u1ee7a \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/p>\n
C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 l\u1ea5y th\u00f4ng tin t\u1eeb ba nh\u00f3m ng\u01b0\u1eddi ch\u00ednh, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch fanpage c\u1ee7a b\u1ea1n, nh\u00f3m ng\u01b0\u1eddi trong danh s\u00e1ch Custom Audience v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook.\u00a0<\/span><\/p>\n
$\"Audience$
T\u00ecm hi\u1ec3u Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u kinh doanh v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n
Truy c\u1eadp Audience Insights nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h2>\n
\u0110\u1ec3 truy c\u1eadp v\u00e0o Audience Insights, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n
B\u01b0\u1edbc 1: <\/b>\u0110\u1ec3 truy c\u1eadp\u00a0 Audience Insights, b\u1ea1n c\u00f3 th\u1ec3\u00a0 truy c\u1eadp tr\u1ef1c ti\u1ebfp qua \u0111\u01b0\u1eddng link <\/span>https:\/\/www.facebook.com\/ads\/audience-insights\/<\/b><\/a> tr\u00ean tr\u00ecnh duy\u1ec7t web c\u1ee7a b\u1ea1n.<\/span><\/p>\n
B\u01b0\u1edbc 2: <\/b>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n <\/span>Business Suite<\/b> c\u1ee7a b\u1ea1n, ch\u1ecdn m\u1ee5c <\/span>Meta Business Suite<\/b>, ti\u1ebfp theo v\u1edbi <\/span>Th\u00f4ng tin chi ti\u1ebft<\/b> b\u1ea1n ch\u1ecdn <\/span>\u0110\u1ed1i t\u01b0\u1ee3ng<\/b>.<\/span><\/p>\n
B\u01b0\u1edbc 3:<\/b> Trong ph\u1ea7n <\/span>Tr\u00ecnh qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/b>, \u1edf m\u1ee5c <\/span>K\u1ebf ho\u1ea1ch<\/b> b\u1ea1n ch\u1ecdn <\/span>Th\u00f4ng tin chi ti\u1ebft<\/b> v\u00e0 ch\u1ecdn v\u00e0o m\u1ee5c <\/span>\u0110\u1ed1i t\u01b0\u1ee3ng.<\/b>\u00a0<\/span><\/p>\n
$\"Truy$
Truy c\u1eadp Audience Insights nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n
L\u1ee3i \u00edch Audience Insights mang l\u1ea1i\u00a0<\/b><\/h2>\n
Audience Insights cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3t th\u00edch trang. Th\u00f4ng tin n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. C\u00e1c th\u00f4ng tin c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c t\u1eeb Audience Insights bao g\u1ed3m:<\/span><\/p>\n
Nh\u00e2n kh\u1ea9u h\u1ecdc:<\/b> Audience Insights gi\u00fap b\u1ea1n khai th\u00e1c c\u00e1c kh\u00eda c\u1ea1nh v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng Facebook, bao g\u1ed3m:<\/span><\/p>\n
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\u0110\u1ed9 tu\u1ed5i\u00a0<\/span><\/li>\n
Gi\u1edbi t\u00ednh<\/span><\/li>\n
Khu v\u1ef1c \u0111\u1ecba l\u00fd\u00a0<\/span><\/li>\n
Ng\u00f4n ng\u1eef\u00a0<\/span><\/li>\n
T\u00ecnh tr\u1ea1ng m\u1ed1i quan h\u1ec7\u00a0<\/span><\/li>\n
C\u00f4ng vi\u1ec7c\u00a0<\/span><\/li>\n
Thu nh\u1eadp\u00a0<\/span><\/li>\n
C\u00e1c trang fanpage \u0111\u00e3 th\u00edch\u00a0<\/span><\/li>\n
C\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook\u00a0<\/span><\/li>\n
Ho\u1ea1t \u0111\u1ed9ng kinh doanh mua b\u00e1n\u00a0<\/span><\/li>\n
C\u00e1c thi\u1ebft b\u1ecb truy c\u1eadp Facebook\u00a0<\/span><\/li>\n<\/ul>\n
$\"L\u1ee3i$
L\u1ee3i \u00edch trong vi\u1ec7c s\u1eed d\u1ee5ng Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
S\u1ed1 l\u01b0\u1ee3t th\u00edch trang<\/b><\/p>\n
T\u1ea1i m\u1ee5c L\u01b0\u1ee3t th\u00edch trang, Audience Insights cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c fanpage m\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u00e3 v\u00e0 \u0111ang t\u01b0\u01a1ng t\u00e1c. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap hi\u1ec3n th\u1ecb top 10 trang m\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m nhi\u1ec1u nh\u1ea5t. Ch\u1ec9 s\u1ed1 Affinity (ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng quan) s\u1ebd c\u00e0ng cao n\u1ebfu b\u1ea1n target kh\u00e1ch h\u00e0ng \u1edf m\u1ee5c n\u00e0y c\u00e0ng t\u1ed1t.\u00a0<\/span><\/p>\n
$\"Kh\u00e1ch$
Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m nh\u1eefng g\u00ec?<\/figcaption><\/figure>\n
Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Audience Insights<\/b><\/h2>\n
Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng Audience Insights, c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec3m ch\u00ednh sau:<\/span><\/p>\n
Facebook Audience Insights l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm ngu\u1ed3n kh\u00e1ch h\u00e0ng cho b\u1ea1n. B\u1ea1n c\u1ea7n \u0111\u01b0a ra c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 \u0111\u1ec3 Audience Insights \u0111\u01b0a ra g\u1ee3i \u00fd ph\u00f9 h\u1ee3p. C\u00e1c t\u1eeb kh\u00f3a th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u01a1i h\u1ecd th\u01b0\u1eddng \u0111\u1ebfn, m\u00f3n \u0103n y\u00eau th\u00edch hay \u0111i\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n
$\"L\u01b0u$
L\u01b0u \u00fd trong vi\u1ec7c s\u1eed d\u1ee5ng Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
\u0110\u00f4i khi, c\u00f3 th\u1ec3 x\u1ea3y ra tr\u01b0\u1eddng h\u1ee3p Audience Insights \u0111\u01b0a ra g\u1ee3i \u00fd t\u1eeb kh\u00f3a kh\u00f4ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p, nh\u01b0ng v\u1eabn c\u00f3 s\u1ef1 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, tr\u01b0\u1eddng h\u1ee3p v\u00f4 c\u00f9ng hi\u1ebfm g\u1eb7p v\u00e0 \u00edt khi x\u1ea3y ra.<\/span><\/p>\n
V\u00ec v\u1eady, tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng Audience Insights, c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecf s\u00f3t b\u1ea5t k\u1ef3 s\u1edf th\u00edch n\u00e0o c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n
C\u00e1ch s\u1eed d\u1ee5ng Audience Insights<\/b><\/h2>\n
\u0110\u1ec3 s\u1eed d\u1ee5ng Audience Insights, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n Business v\u00e0 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi tr\u00ecnh qu\u1ea3n l\u00fd doanh nghi\u1ec7p. C\u00f4ng c\u1ee5 Facebook Audience Insights \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ph\u1ea7n Facebook Ads Manager t\u1ea1i tr\u00ecnh qu\u1ea3n l\u00fd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Audience Insights v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng chi ti\u1ebft cho t\u1eebng t\u00ednh n\u0103ng:<\/span><\/p>\n
Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng<\/b><\/h3>\n
\u0110\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Facebook Audience Insights (FA), b\u1ea1n m\u1edf tr\u00ecnh duy\u1ec7t v\u00e0 ch\u1ecdn m\u1ee5c \u0110\u1ed1i t\u01b0\u1ee3ng. Sau \u0111\u00f3, c\u00f4ng c\u1ee5 s\u1ebd hi\u1ec3n th\u1ecb m\u1ed9t c\u1eeda s\u1ed5 v\u1edbi m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn nh\u01b0:<\/span><\/p>\n
\n
\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh:<\/b> T\u00f9y ch\u1ecdn n\u00e0y cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111ang th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng, t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00e1ch h\u00e0ng tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/span><\/li>\n
\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1:<\/b> \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Facebook cho ph\u00e9p b\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00ednh ch\u1ea5t v\u00e0 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/span><\/li>\n
\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 l\u01b0u:<\/b> Gi\u00fap b\u1ea1n l\u01b0u c\u00e1c t\u00f9y ch\u1ecdn m\u1ee5c ti\u00eau b\u1ea1n th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ec5 d\u00e0ng d\u00f9ng v\u00e0o l\u1ea7n sau.\u00a0<\/span><\/li>\n<\/ul>\n
$\"C\u00e1ch$
C\u00e1ch ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng khi s\u1eed d\u1ee5ng Audience Insights<\/figcaption><\/figure>\n
Tu\u1ed5i t\u00e1c v\u00e0 gi\u1edbi t\u00ednh\u00a0<\/b><\/h3>\n
Khi s\u1eed d\u1ee5ng Audience Insights, vi\u1ec7c x\u00e1c \u0111\u1ecbnh “\u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh” \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n
$\"C\u00e1ch$
C\u00e1ch ch\u1ecdn tu\u1ed5i t\u00e1c khi s\u1eed d\u1ee5ng Audience Insights.<\/figcaption><\/figure>\n
S\u1edf th\u00edch<\/b><\/h3>\n
Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean Facebook, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng th\u1ee9 h\u1ecd th\u00edch qua c\u00f4ng c\u1ee5 Facebook Audience Insights. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm s\u1edf th\u00edch kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng trang m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch hay nh\u1eefng danh m\u1ee5c h\u00e0ng \u0111\u1ea7u m\u00e0 h\u1ecd\u00a0 \u0111ang quan t\u00e2m.<\/span><\/p>\n
\u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean ch\u1ecdn nh\u1eefng l\u1ef1a ch\u1ecdn m\u00e0 b\u1ea1n ngh\u0129 kh\u00e1ch h\u00e0ng s\u1ebd th\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 du l\u1ecbch, th\u1ec3 thao, n\u1ea5u \u0103n, game, ph\u01b0\u1ee3t\u2026. Sau \u0111\u00f3, b\u1ea1n th\u1ef1c ph\u00e2n t\u00edch qua c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ho\u1eb7c th\u00f3i quen li\u00ean quan \u0111\u1ec3 xem s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c s\u1ed1 li\u1ec7u.<\/span><\/p>\n
$\"Ch\u1ecdn$
Ch\u1ecdn s\u1edf th\u00edch, h\u00e0nh vi, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n
Ho\u1ea1t \u0111\u1ed9ng v\u00e0 thi\u1ebft b\u1ecb<\/b><\/h3>\n
Kh\u00e1m ph\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook v\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng lo\u1ea1i thi\u1ebft b\u1ecb n\u00e0o b\u1eb1ng c\u00e1ch:<\/span><\/p>\n
\n
Trong Audience Insights b\u1ea1n ch\u1ecdn <\/span>Activity, <\/b>m\u1edf c\u1eeda s\u1ed5 <\/span>Frequency of Activities<\/b> (T\u1ea7n su\u1ea5t ho\u1ea1t \u0111\u1ed9ng) t\u1ea1i \u0111\u00e2y hi\u1ec3n th\u1ecb ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook.<\/span><\/li>\n
Thi\u1ebft b\u1ecb s\u1ebd \u0111\u01b0\u1ee3c xem trong <\/span>Device Users<\/b>.<\/span><\/li>\n<\/ul>\n
V\u1ecb tr\u00ed v\u00e0 ng\u00f4n ng\u1eef<\/b><\/h3>\n
L\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u01b0\u1ee3c t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u1ec3 xem \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u00e0 ng\u00f4n t\u1eeb m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang s\u1eed d\u1ee5ng, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau: Ch\u1ecdn tab <\/span>V\u1ecb tr\u00ed<\/b>, b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y t\u00ecm ki\u1ebfm nh\u01b0 h\u00ecnh tr\u00ean v\u00e0 target \u0111\u1ed1i t\u01b0\u1ee3ng theo v\u1ecb tr\u00ed b\u1ea1n mong mu\u1ed1n.<\/span><\/p>\n
$\"Ch\u1ecdn$
Ch\u1ecdn v\u1ecb tr\u00ed trong Audience Insights<\/figcaption><\/figure>\n
N\u00e2ng cao<\/b><\/h3>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin n\u00e2ng cao kh\u00e1c c\u1ea7n ph\u1ea3i khai b\u00e1o cho Audience Insights bao g\u1ed3m:<\/span><\/p>\n
\n
H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
Ng\u00f4n ng\u1eef.<\/span><\/li>\n
T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n\u00a0<\/span><\/li>\n
Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/span><\/li>\n
Ngh\u1ec1 nghi\u1ec7p\u00a0<\/span><\/li>\n
Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n
T\u00ecnh tr\u1ea1ng gia \u0111\u00ecnh (con c\u00e1i)<\/span><\/li>\n
Nh\u1eefng s\u1ef1 ki\u1ec7n ch\u00ednh trong \u0111\u1eddi\u00a0<\/span><\/li>\n<\/ul>\n
$\"Nh\u1eefng$
Nh\u1eefng c\u00e0i \u0111\u1eb7t n\u00e2ng cao c\u1ee7a Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
T\u1ea1o qu\u1ea3ng c\u00e1o (Facebook Ads)<\/b><\/h3>\n
Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u01a1n 1.000 ng\u01b0\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads qua Ad Manager t\u1ea1i Audience Insights.<\/span><\/p>\n
C\u00e1ch kh\u1eafc ph\u1ee5c l\u1ed7i trong Audience Insights<\/b><\/h2>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch kh\u1eafc ph\u1ee5c l\u1ed7i li\u00ean quan \u0111\u1ebfn Audience Insights,\u00a0 b\u1ea1n h\u00e3y tham kh\u1ea3o c\u00e1c \u00fd d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/p>\n
Kh\u00f4ng th\u1ec3 Target tr\u00ean Facebook\u00a0<\/b><\/h3>\n
Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Audience Insights \u0111\u1ec3 l\u1ecdc Interest c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nhi\u1ec1u fanpage c\u00f3 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u1ed1t trong ph\u1ea7n Page Likes. Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 target tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c fanpage n\u00e0y.\u00a0<\/span><\/p>\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Facebook Graph Search \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng fanpage t\u01b0\u01a1ng t\u1ef1. Facebook Graph Search l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song v\u1edbi Audience Insights, cho ph\u00e9p t\u00ecm ki\u1ebfm c\u00e1c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m, b\u1ea1n b\u00e8, h\u00ecnh \u1ea3nh,….\u00a0<\/span><\/p>\n
\u0110\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm fanpage t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ecba ch\u1ec9 ID c\u1ee7a fanpage tr\u01b0\u1edbc \u0111\u00f3, sau \u0111\u00f3 truy c\u1eadp v\u00e0o \u0111\u01b0\u1eddng link v\u00e0 nh\u1eadp \u0111\u1ecba ch\u1ec9 URL fanpage mu\u1ed1n target. Cu\u1ed1i c\u00f9ng, b\u1ea1n thay ID v\u00e0o ph\u1ea7n “idpage” nh\u01b0 sau: <\/span>“https:\/\/www.facebook.com\/pages\/?similar=idpage<\/span><\/a>“.<\/span><\/p>\n
$\"M\u1ed9t$
M\u1ed9t s\u1ed1 l\u1ed7i c\u1ea7n kh\u1eafc ph\u1ee5c l\u1ed7i c\u1ee7a Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
M\u1ea5t ch\u1ec9 s\u1ed1 Affinity<\/b><\/h3>\n
Ch\u1ec9 s\u1ed1 affinity trong Audience Insights l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi m\u1ed9t l\u0129nh v\u1ef1c, ch\u1ee7 \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch so s\u00e1nh s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi m\u1ee9c \u0111\u1ed9 quan t\u00e2m trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook.<\/span><\/p>\n
Facebook \u0111\u00e3 t\u1eebng lo\u1ea1i b\u1ecf ch\u1ec9 s\u1ed1 Affinity trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i, \u0111i\u1ec1u n\u00e0y g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n cho c\u1ed9ng \u0111\u1ed3ng ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Facebook Marketing. Tuy nhi\u00ean, v\u00e0o th\u00e1ng 7\/2017, Facebook \u0111\u00e3 m\u1edf l\u1ea1i ch\u1ec9 s\u1ed1 n\u00e0y.\u00a0<\/span><\/p>\n
N\u1ebfu trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng Facebook Audience Insights, b\u1ea1n g\u1eb7p s\u1ef1 c\u1ed1 m\u1ea5t c\u1ed9t Affinity, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi trung t\u00e2m h\u1ed7 tr\u1ee3 c\u1ee7a Facebook \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u1ef1c hi\u1ec7n hai c\u00e1ch sau \u0111\u1ec3 l\u1ea5y th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
$\"M\u1ed9t$
M\u1ed9t s\u1ed1 l\u1ed7i c\u1ea7n kh\u1eafc ph\u1ee5c l\u1ed7i c\u1ee7a Audience Insights l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
K\u1ebft lu\u1eadn<\/b><\/h2>\nNh\u01b0 v\u1eady, <\/span>SGO Media<\/b> \u0111\u00e3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 <\/span>Audience Insights l\u00e0 g\u00ec?<\/b><\/a> V\u1edbi Audience Insights, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Facebook. V\u00ec v\u1eady Audience Insights l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5\u00a0 quan tr\u1ecdng doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/p>\n
Ngo\u00e0i ra, n\u1ebfu b\u1ea1n \u0111ang c\u00f3 nhu c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 d\u1ecbch v\u1ee5 <\/span>qu\u1ea3n tr\u1ecb Fanpage<\/b><\/a> h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi SGO Media v\u1edbi hotline 0912.399.322 ho\u1eb7c inbox tr\u1ef1c ti\u1ebfp qua <\/span>Fanpage<\/b><\/a> c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n s\u1edbm nh\u1ea5t. V\u1edbi kinh nghi\u1ec7m nhi\u1ec1u n\u0103m trong l\u0129nh v\u1ef1c Marketing, ch\u00fang t\u00f4i cam k\u1ebft mang \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00ecm ki\u1ebfm nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean Facebook ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Audience Insights l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng SGO Media t\u00ecm hi\u1ec3u Audience Insights l\u00e0 g\u00ec\u00a0v\u00e0 c\u00e1ch […]\n","protected":false},"author":1,"featured_media":1760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/comments?post=1757"}],"version-history":[{"count":5,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1757\/revisions"}],"predecessor-version":[{"id":1775,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/1757\/revisions\/1775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media\/1760"}],"wp:attachment":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media?parent=1757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/categories?post=1757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/tags?post=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}