T\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nNhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n
Tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b>? \u0110\u00e2y l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng mong mu\u1ed1n v\u00e0 nguy\u1ec7n v\u1ecdng khi con ng\u01b0\u1eddi c\u1ea3m th\u1ea5y thi\u1ebfu h\u1ee5t t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh. Nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c y\u00eau c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c gi\u1ea3i ph\u00e1p m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\nNhu c\u1ea7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nhu c\u1ea7u c\u01a1 b\u1ea3n (nh\u01b0 th\u1ee9c \u0103n, nhu y\u1ebfu ph\u1ea9m\u2026), nhu c\u1ea7u v\u1ec1 an to\u00e0n, s\u1ef1 th\u1ecfa m\u00e3n c\u00e1 nh\u00e2n, ti\u1ec7n \u00edch, gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm c\u00e1ch x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ea1o ra nhu c\u1ea7u \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p.<\/span><\/p>\n![\"Nhu](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-2.jpg\")
Nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c y\u00eau c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/figcaption><\/figure>\nVai tr\u00f2 quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/b><\/h2>\n
\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng. Vi\u1ec7c t\u00ecm hi\u1ec3u <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b> c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. B\u1edfi, d\u00f9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng ai s\u1ebd mua n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u ho\u1eb7c kh\u00f4ng tin r\u1eb1ng h\u1ecd c\u1ea7n n\u00f3.<\/span><\/p>\nKhi t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat v\u00e0 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ea7n k\u1ec3 \u0111\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n\n- Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng: <\/b>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, bao g\u1ed3m y\u00eau c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
- Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/b> \u0110\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c th\u1ecfa m\u00e3n nhu c\u1ea7u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 t\u1ea1o s\u1ef1 trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p.<\/span><\/li>\n
- N\u00e2ng c\u1ea5p v\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m: <\/b>Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p v\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n
- X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p Marketing ph\u00f9 h\u1ee3p: <\/b>Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng cho doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n
- T\u1ea1o \u0111\u1ed9t ph\u00e1 v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t: <\/b>B\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ho\u1eb7c c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
![\"X\u00e1c](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-3.jpg\")
X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 b\u01b0\u1edbc \u0111i v\u1eefng v\u00e0ng h\u01a1n<\/figcaption><\/figure>\nPh\u00e2n lo\u1ea1i nhu c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/b><\/h2>\n
\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n<\/span> nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b>, h\u00e3y c\u00f9ng SGO Media t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c lo\u1ea1i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/span><\/p>\n\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h4>\n
M\u1ed9t s\u1ed1 nhu c\u1ea7u ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m nh\u01b0:<\/span><\/p>\n\n- Ch\u1ee9c n\u0103ng:<\/b> Ng\u01b0\u1eddi mua mong mu\u1ed1n s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/li>\n
- Gi\u00e1 c\u1ea3: <\/b>Nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1eb7t gi\u1edbi h\u1ea1n v\u1ec1 m\u1ee9c gi\u00e1 khi mua s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
- Ti\u1ec7n l\u1ee3i: <\/b>S\u1ea3n ph\u1ea9m ph\u1ea3i d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/span><\/li>\n
- S\u1ef1 th\u00e2n thi\u1ec7n: <\/b>S\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 thi\u1ebft k\u1ebf d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, tr\u00e1nh g\u00e2y kh\u00f3 kh\u0103n v\u00e0 phi\u1ec1n to\u00e1i.<\/span><\/li>\n
- Thi\u1ebft k\u1ebf:<\/b> Nhi\u1ec1u kh\u00e1ch h\u00e0ng \u01b0a th\u00edch s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u00fang v\u1edbi s\u1edf th\u00edch c\u1ee7a c\u00e1 nh\u00e2n.<\/span><\/li>\n
- \u0110\u00e1ng tin c\u1eady:<\/b> S\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng t\u00ednh n\u0103ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
- Hi\u1ec7u qu\u1ea3: <\/b>Ng\u01b0\u1eddi mua \u0111\u1eb7t k\u1ef3 v\u1ecdng v\u00e0o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m. S\u1ea3n ph\u1ea9m c\u1ea7n mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng gi\u00e1, kh\u00f4ng l\u00e0m m\u1ea5t c\u00f4ng v\u00e0 th\u1ea5t v\u1ecdng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
- T\u01b0\u01a1ng th\u00edch:<\/b> S\u1ea3n ph\u1ea9m n\u00ean t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng, t\u1ea1o s\u1ef1 li\u00ean k\u1ebft v\u00e0 ti\u1ec7n \u00edch cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
![\"Kh\u00e1ch](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-4.jpg\")
Kh\u00e1ch h\u00e0ng khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m s\u1ebd quan t\u00e2m \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i, gi\u00e1 c\u1ea3,…<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi d\u1ecbch v\u1ee5<\/b><\/h4>\n
B\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi mua.<\/span><\/p>\n\n- S\u1ef1 \u0111\u1ed3ng c\u1ea3m: <\/b>Trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n b\u1edfi nh\u00e2n vi\u00ean c\u00f3 kinh nghi\u1ec7m v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/li>\n
- S\u1ef1 c\u00f4ng b\u1eb1ng: <\/b>Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o c\u00f4ng b\u1eb1ng v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 h\u1ee3p \u0111\u1ed3ng.<\/span><\/li>\n
- S\u1ef1 minh b\u1ea1ch: <\/b>Kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c nh\u01b0 \u0111\u00e3 qu\u1ea3ng c\u00e1o. \u0110\u1eb7c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u00f4ng b\u00e1o n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i gi\u00e1 c\u1ea3 n\u00e0o \u0111\u1ec3 qu\u00e1 tr\u00ecnh mua h\u00e0ng di\u1ec5n ra minh b\u1ea1ch.<\/span><\/li>\n
- T\u1ef1 l\u1ef1a ch\u1ecdn:<\/b> Kh\u00e1ch h\u00e0ng mong mu\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 thanh to\u00e1n, g\u00f3i d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 do v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/span><\/li>\n
- Th\u00f4ng tin:<\/b> Kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan r\u00f5 r\u00e0ng. Th\u00f4ng tin n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
- Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5: <\/b>Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb doanh nghi\u1ec7p trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng. S\u1ef1 ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 t\u1ea1o ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n
![\"Kh\u00e1ch](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-5.jpg\")
Kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ef1 \u0111\u1ed3ng c\u1ea3m, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5,…<\/figcaption><\/figure>\nPh\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\nPh\u00e2n t\u00edch, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n
M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 kh\u1ea3o s\u00e1t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 r\u00fat ra kinh nghi\u1ec7m cho ch\u00ednh m\u00ecnh. Trong nhi\u1ec1u l\u0129nh v\u1ef1c, vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 ch\u00ednh s\u00e1ch \u0111\u1eb7c th\u00f9 c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p g\u1ee3i \u00fd quan tr\u1ecdng cho vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u ti\u1ec1m \u1ea9n.\u00a0<\/span><\/p>\nV\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi m\u1ed9t quy tr\u00ecnh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm hi\u1ec3u <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b>, quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kinh doanh m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng.<\/span><\/p>\n![\"Nghi\u00ean](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-6.jpg\")
Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c t\u00ecnh h\u00ecnh<\/figcaption><\/figure>\nTi\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t<\/b><\/h3>\n
\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b>, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c online ho\u1eb7c offline t\u00f9y theo chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n\n- Online:<\/b> Google Forms, SurveyMonkey,\u2026<\/span><\/li>\n
- Offline:<\/b> kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp, Ph\u1ecfng v\u1ea5n,\u2026<\/span><\/li>\n<\/ul>\n
\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ec3 :<\/span><\/p>\n\n- Ph\u1ecfng v\u1ea5n nh\u00f3m:<\/b> L\u1ef1a ch\u1ecdn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n nh\u00f3m \u0111\u1ec3 thu th\u1eadp c\u00e2u tr\u1ea3 l\u1eddi.<\/span><\/li>\n
- Quan s\u00e1t h\u00e0nh vi kh\u00e1ch h\u00e0ng:<\/b> Quan s\u00e1t kh\u00e1ch h\u00e0ng t\u1eeb xa \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u1eddi trang, nh\u00e0 h\u00e0ng, qu\u00e1n n\u01b0\u1edbc, v.v.<\/span><\/li>\n
- Ph\u00e1t phi\u1ebfu \u0111i\u1ec1u tra ho\u1eb7c b\u1ea3ng h\u1ecfi:<\/b> T\u1ea1o c\u00e1c phi\u1ebfu \u0111i\u1ec1u tra ho\u1eb7c b\u1ea3ng h\u1ecfi \u0111\u1ec3 g\u1eedi qua email ho\u1eb7c tin nh\u1eafn cho s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng. Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t.<\/span><\/li>\n<\/ul>\n
![\"Doanh](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-7.jpg\")
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c<\/figcaption><\/figure>\n\u0110\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5:<\/span><\/p>\n\n- Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/b> \u00dd ki\u1ebfn c\u1ee7a b\u1ea1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec?<\/span><\/li>\n
- Tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/b> B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?<\/span><\/li>\n
- Mua h\u00e0ng ho\u1eb7c v\u1eadn chuy\u1ec3n: <\/b>Vui l\u00f2ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 mua h\u00e0ng,v\u1eadn chuy\u1ec3n c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/li>\n
- B\u1ea3o h\u00e0nh:<\/b> Vui l\u00f2ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/li>\n<\/ul>\n
![\"\u0110\u1eb7t](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-8.jpg\")
\u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c kh\u00eda c\u1ea1nh t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nTheo d\u00f5i kh\u00e1ch h\u00e0ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/h3>\n
V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed th\u00f4ng minh nh\u01b0 smartphone, iPad, laptop, th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i. Nh\u1edd v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u00f3 kh\u1ea3 n\u0103ng tham gia v\u00e0o c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u00f4ng th\u00e1i h\u01a1n. Do \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b> v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n![\"Theo](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-9.jpg\")
Theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nNghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/b><\/h3>\n
Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (Keyword Research) l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm, ph\u00e2n t\u00edch c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean internet. B\u00ed m\u1eadt th\u1ef1c s\u1ef1 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng n\u1eb1m \u1edf c\u00e1ch h\u1ecd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, c\u00f4ng ty ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean m\u00f4i tr\u01b0\u1eddng internet. Do \u0111\u00f3, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1<\/span> nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/b>.<\/span><\/p>\nTuy nhi\u00ean, t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u00ean ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd, \u0111i\u1ec1u g\u00ec h\u1ecd c\u1ea7n v\u00e0 mu\u1ed1n. V\u1eady n\u1ebfu kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00f4ng hi\u1ec3u r\u00f5 nhu c\u1ea7u quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 g\u00ec l\u00fac n\u00e0y th\u00ec sao? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 h\u00e3y g\u1ee3i m\u1edf nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n![\"Nghi\u00ean](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-10.jpg\")
Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a gi\u00fap doanh nghi\u1ec7p hi\u1ec3u bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nKh\u01a1i g\u1ee3i nhu c\u1ea7u kh\u00e1ch h\u00e0ng b\u1eb1ng m\u00f4 h\u00ecnh SPIN<\/b><\/h3>\n
\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u01a1i g\u1ee3i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u00edch h\u1ee3p m\u00f4 h\u00ecnh c\u00e2u h\u1ecfi SPIN v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n\n- S – Situation (T\u00ecnh hu\u1ed1ng)<\/b>: Doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 t\u00ecnh hu\u1ed1ng cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00e2u chuy\u1ec7n v\u00e0 hi\u1ec3u r\u00f5 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n
- P – Problem (V\u1ea5n \u0111\u1ec1)<\/b>: D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp t\u1eeb c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng, b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i. C\u1ee5 th\u1ec3, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng r\u00e0o c\u1ea3n m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ed1i m\u1eb7t trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Sau \u0111\u00f3, h\u00e3y kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng g\u1eb7p nh\u1eefng t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00e1ch h\u00e0ng lo l\u1eafng.<\/span><\/li>\n
- I – Implication (G\u1ee3i \u00fd)<\/b>: Doanh nghi\u1ec7p n\u00ean \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd cho kh\u00e1ch h\u00e0ng. H\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng vi\u1ec7c gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c. N\u1ebfu kh\u00f4ng, kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f4ng mong mu\u1ed1n.<\/span><\/li>\n
- N – Need (\u0110\u1ecbnh h\u01b0\u1edbng)<\/b>: Sau khi gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh, h\u00e3y cung c\u1ea5p ngay c\u00e1c gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft. C\u1ee5 th\u1ec3, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ebd h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn \u0111\u1ebfn \u0111\u00e2u?<\/span><\/li>\n<\/ul>\n
![\"M\u00f4](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-11.jpg\")
M\u00f4 h\u00ecnh SPIN gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u01a1i g\u1ee3i nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u00ed k\u00edp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n
M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 m\u1ed9t k\u1ebft lu\u1eadn t\u1ed5ng qu\u00e1t v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, nh\u01b0ng doanh nghi\u1ec7p v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 kh\u0103n kh\u00e1c l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t cho c\u00e1c doanh nghi\u1ec7p tham kh\u1ea3o:<\/span><\/p>\n\n- T\u1ea1o tr\u1ea3i nghi\u1ec7m mua h\u00e0ng li\u1ec1n m\u1ea1ch:<\/b> Trong th\u1eddi \u0111\u1ea1i s\u1ed1 hi\u1ec7n nay, kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ef1 thu\u1eadn ti\u1ec7n khi t\u00ecm ki\u1ebfm v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch. V\u00ec v\u1eady, vi\u1ec7c t\u1ea1o ra nhi\u1ec1u k\u00eanh giao d\u1ecbch linh ho\u1ea1t s\u1ebd l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e3n h\u00e0ng.<\/span><\/li>\n
- Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh: <\/b>Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
- D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng: <\/b>C\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ch\u01a1i vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. Hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t s\u1ebd gi\u00fap nh\u00e3n h\u00e0ng n\u1ed5i b\u1eadt.<\/span><\/li>\n
- Theo d\u00f5i xu h\u01b0\u1edbng v\u00e0 t\u1ea1o s\u1ef1 th\u00fa v\u1ecb:<\/b> S\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 m\u1edbi \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch \u0111\u1ec3 thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
- Gi\u00e1m s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: <\/b>Nghi\u00ean c\u1ee9u v\u00e0 theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u01b0a ra c\u00e1c h\u01b0\u1edbng \u0111i hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o.<\/span><\/li>\n<\/ul>\n
![\"\u0110\u1ec3](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-12.jpg\")
\u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/figcaption><\/figure>\nK\u1ebft lu\u1eadn<\/b><\/h2>\n
T\u00f3m l\u1ea1i, vi\u1ec7c x\u00e1c \u0111\u1ecbnh <\/span>nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec <\/b>c\u00f3 m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong kinh doanh. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1eafng nghe kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t quy tr\u00ecnh di\u1ec5n ra li\u00ean t\u1ee5c, gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 c\u1ea1nh tranh v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\nNgo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn <\/span>kinh doanh<\/span><\/a>, ki\u1ebfn th\u1ee9c SEO v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c, c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a website SGO Media. T\u1ea1i \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0 b\u00e0i vi\u1ebft h\u1eefu \u00edch. \u0110\u1eebng qu\u00ean theo d\u00f5i <\/span>Fanpage<\/span><\/a> \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t m\u1ed7i ng\u00e0y nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Thu\u1eadt ng\u1eef nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 trong l\u0129nh v\u1ef1c kinh doanh. V\u1eady nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u n\u00e0y? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, SGO Media s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng […]\n","protected":false},"author":4,"featured_media":2678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/2677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/comments?post=2677"}],"version-history":[{"count":2,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/2677\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/posts\/2677\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media\/2678"}],"wp:attachment":[{"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/media?parent=2677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/categories?post=2677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgomedia.vn\/wp-json\/wp\/v2\/tags?post=2677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"T\u00ecm](\"https:\/\/sgomedia.vn\/wp-content\/uploads\/2023\/08\/nhu-cau-khach-hang-la-gi-1.jpg\")